HERRMANS BIKE COMPONENTS’ NEW AGENT IN THE NETHERLANDS

Herrmans Bike Components Ltd increases accessibility in the Netherlands by starting cooperation with the Dutch company Verduin Agency.

To strengthen the sales forces and availability with an experienced Agency in the Netherlands where Verduin Agency is active, is the next step for Herrmans Bike Components Ltd to be closer to the customers.

“We are excited to add the Herrmans Bike Components brand to our portfolio. Our strategy is to represent European suppliers who maintain a high-quality standard and pay attention to sustainability and Herrmans Bike Components does just that. They are market leader in lights, grips, reflectors and rimtape which they produce in their highly automatised production facility in Finland. We anticipate a considerable growth potential by joining our forces in the Dutch market.” says Edwin Verduin, CEO of Verduin Agency

Verduin Agency has over 20 years of experience in the bicycle business and are working together with other component manufacturers in Europe. Herrmans and Verduin Agency are pleased to start the cooperation in the beginning of February.