Dennis Diete, new Sales Manager Aftermarket in the DACH region

A warm welcome to Dennis Diete, who has joined Herrmans Bike Components as Sales Manager Aftermarket for the DACH region.

Dennis will be supporting dealers across Germany, Austria and Switzerland, working closely with our sales & marketing team. With a strong background in MTB and downhill, experience from racing teams, and several years in aftermarket sales, he brings practical insight from both the bike and the shop floor.

You will also see Dennis active on our social media channels, sharing moments from the road and engaging with the bike community.

“I’m looking forward to meeting our partners in the DACH region, being out in the field and working closely with dealers and riders. Herrmans has a strong product portfolio and a clear vision, and I’m excited to be part of the journey.”

Welcome to the team, Dennis!